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Road Safety Campaign
Posted on 10/10/07
P. Klein
Maybe its something to do with young people thinking they are immortal and taking unnecessary risks on the road. Whilst young drivers under the age of 25 account for just 10% of road users, they are involved in 25% of all drivers killed or seriously injured in traffic accidents. There are various reasons for this including inexperience and driving faster than the road and weather conditions allow, failing to wear seat belts and there is a disproportionate amount of young drivers drinking a driving.
In order to cut down the needless loss of life road Safety Officers from nine authorities across the East Midlands have joined forces to create a young driver safety campaign No more lives wasted. The campaign involves some hard hitting posters, of which the above is one, to try to get drivers to realise that they are not only putting themselves at risk they are putting others lives in jeopardy.
The campaign has also created a website where people can find more information. Visitors can also pledge their support for the campaign (and get a chance to win an iPod) and read the true stories of people who made an avoidable mistake and live to regret it.
Latest News
Launceston Road junction improvements begin | |
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![]() | Highways, Transportation & Waste Management20 November 2009Launceston Road junction improvements beginWork on a new road layout to ease traffic congestion is starting at a key junction in Wigston next week. The £60,000 improvements to the junction of Station Road and Launceston Road include a new mini roundabout and an extension to the on-pavement cycle lane.... 21 Nov 2009 Launceston Road junction improvements begin |
Accident-reducing road improvements in Hinckley | |
![]() | Highways, Transportation & Waste Management20 November 2009Accident-reducing road improvements in HinckleyWork is starting on the second phase of a £110,000 road improvement scheme to reduce accidents along a key route in Hinckley. The work on Dodwells Road and Normandy Way, which is being carried out by Leicestershire County Council, is due to start on Monday.... 21 Nov 2009 Accident-reducing road improvements in Hinckley |
Seven schools receive £16 million revamp | |
![]() | 20 November 2009Seven schools receive. .... 21 Nov 2009 Seven schools receive £16 million revamp |
Interactive event to challenge views on museum culture | |
![]() | University of Leicester PhD organise 'Materiality and Intangibility: Contested Zones', an event for researchers and artists working with museums... 20 Nov 2009 Interactive event to challenge views on museum culture |
An audience with Apollo 16 Astronaut Charlie Duke | |
![]() | 10th Man to walk on the moon to lecture at the University of Leicester in a filled-to-capacity public event... 20 Nov 2009 An audience with Apollo 16 Astronaut Charlie Duke |
Related News
Drink drive campaign highlights a worrying trend | |
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![]() | Another 15 motorists under the age of 25 have been caught drinking and driving in the second week of Leicestershire Constabularys summer drink and drug drive campaign. It brings the total number of under-25s arrested for drink driving to 31, since the campaign was launched on July 30. John Budulis, road safety officer for Leicestershire Constabulary, said: "This is a very worrying trend that is emerging. Out of 72 motorists caught drink driving in the first two weeks of the campaign, 31 are u... 18 Aug 2007 Drink drive campaign highlights a worrying trend |
Loughborough Drivers Should Buckle Up | |
![]() | A total of 29 motorists have been fined for not wearing their seatbelts in Leicester in just two and a half hours. A further five 30 fixed penalty notices were issued to drivers using their mobile phones at the wheel. The checks, by officers from Leicestershire Constabularys Road Policing Unit, are being carried out as part of a week-long European seatbelt enforcement campaign which started on Monday 18th February 2008 and continues until Sunday.... 21 Feb 2008 Loughborough Drivers Should Buckle Up |
Drink Drive campaign | |
![]() | Drink Driving Leicestershire Constabulary is reminding motorists that a drink drive conviction this summer could cost you your licence, your job, higher insura... 30 Jul 2007 Drink Drive campaign |
Drinking and Driving in Loughborough | |
![]() | A total of 88 motorists have been caught drink driving since the start of Leicestershire Constabularys Christmas Anti Drink and Drug Drive Campaign. However, officers say many more drivers when breathalysed are giving an indication of alcohol, although they are still legally under the limit. Sergeant Terry Gee from the Road Policing Unit said: "During the last few days officers from the Road Policing Unit have carried out two random checks in Loughborough and Leicester, one between 3.30am... 23 Dec 2007 Drinking and Driving in Loughborough |
596 motorists breathalysed during Summer Drink Drive Campaign | |
![]() | 596 motorists breathalysed during Summer Drink Drive CampaignA total of 596 motorists in Leicester, Leicestershire and Rutland were breathalysed by police in June as part of the Summer Drink and Drug Drive Campaign. The results, which have just been collated, reveal that 15 per cent of those a total of 90 motorists were found to be driving under the influence of alcohol.... 17 Jul 2009 596 motorists breathalysed during Summer Drink Drive Campaign |
Relevant News
Police join forces in counter terrorist campaign | |
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![]() | Forces throughout the East Midlands Police region are working together on a new counter-terrorist publicity campaign aimed at giving the community the confidence to report any unusual or suspicious ac... 20 Jun 2007 Police join forces in counter terrorist campaign |
Drink Drive campaign | |
![]() | Drink Driving Leicestershire Constabulary is reminding motorists that a drink drive conviction this summer could cost you your licence, your job, higher insura... 30 Jul 2007 Drink Drive campaign |
Drink drive campaign highlights a worrying trend | |
![]() | Another 15 motorists under the age of 25 have been caught drinking and driving in the second week of Leicestershire Constabularys summer drink and drug drive campaign. It brings the total number of under-25s arrested for drink driving to 31, since the campaign was launched on July 30. John Budulis, road safety officer for Leicestershire Constabulary, said: "This is a very worrying trend that is emerging. Out of 72 motorists caught drink driving in the first two weeks of the campaign, 31 are u... 18 Aug 2007 Drink drive campaign highlights a worrying trend |
Campaign to reduce accidents | |
![]() | A campaign has been launched by various bodies throughout the county to help prevent the amount of accidents that pensioners suffer each day that can lead to serious injury or death.... 14 Oct 2007 Campaign to reduce accidents |
Keeping Charnwood Roads Open This Winter | |
![]() | Leicestershire County Council is getting ready to make sure the roads in and arround Loughborough and Charnwood stay clear this winter... 06 Nov 2007 Keeping Charnwood Roads Open This Winter |
Most Read News (today)
Graffiti Workshops in Loughborough and Charnwood | |
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![]() | A SERIES of free graffiti workshops could help creative youngsters avoid a brush with the law. Charnwood Community Safety Partnership, of which Charnwood Borough Council is a partner, is staging the six-week programme of graffiti workshops in three neighbourhoods to give 11 to 16-year-olds an alternative means of expression rather than daubing slogans and images on buildings throughout the Borough.... 18 Jul 2008 Graffiti Workshops in Loughborough and Charnwood |
Loughborough MP Announces Free Chess Sets for Schools | |
![]() | Andy Reed MP today announced the giving away of chess sets to schools. The chess sets are available for schools as part of a scheme to provide a quarter of a million chess sets into the school network. Negotiations with manufacturers and distributors means that ten sets and boards can be offered to every school in England. ... 13 Feb 2008 Loughborough MP Announces Free Chess Sets for Schools |
Mini moto campaign in Loughborough is a crushing success. | |
![]() | 14 motorbikes and mini-motos have been crushed after they were confiscated by police in Loughborough during a crack down on young people who drive dangerously and inconsiderately on roads, parks and public places.... 02 Jul 2008 Mini moto campaign in Loughborough is a crushing success. |
The Carbon Benefits Project | |
![]() | Dr Eleanor Milne to speak about this timely work on Thursday 19 November at the University of Leicester ... 20 Nov 2009 The Carbon Benefits Project |
Robot in Loughborough Town Centre | |
![]() | Reports are coming in that Loughborough Town Centre was yesterday infiltrated by a giant robot. The robot which some eye witnesses say they saw in Market Place and Market Street at various times yesterday afternoon stood some 8ft tall, was metallic in colour, had blue glowing eyes and spoke in sound bites.... 27 May 2008 Robot in Loughborough Town Centre |
Most Read News (this month)
Leicestershire County Council reveals results of groundbreaking archaeology survey | |
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![]() | Community Services29 October 2009Leicestershire County Council reveals results of groundbreaking archaeology surveyLeicestershire County Council today held a press conference at Bosworth Battlefield Heritage Centre to announce the conclusion of a groundbreaking three year archaeological survey to locate the battle of Bosworth, funded by the Heritage Lottery Fund grant. Battlefields Trust archaeologist, Glenn Foard, revealed an exciting collection of finds from the Battle of Bosworth of international archaeological significance.... 30 Oct 2009 Leicestershire County Council reveals results of groundbreaking archaeology survey |
Loughborough Fair | |
![]() | The popular, annual Charnwood Borough Council-organised event will open at 6pm on Wednesday, November 11th and run until Saturday, November 14th 2009.... 03 Nov 2009 Loughborough Fair |
Police searching for missing man have found a body | |
![]() | Police searching for missing man have found a bodyPolice searching for a 77 year old man from Loughborough, who has been missing since yesterday evening, have found the body of a man. Ernest Sanham from Park Road in Loughborough, was admitted to the Leicester General Hospital on Thursday 22nd October 2009 suffering from confusion.... 26 Oct 2009 Police searching for missing man have found a body |
Loughborough shoppers to benefit from Bonfire Night Advice | |
![]() | Information about being safe on Bonfire Night will be available for shoppers who visit Loughborough town centre on Wednesday.... 03 Nov 2009 Loughborough shoppers to benefit from Bonfire Night Advice |
GREAT CENTRAL RAILWAY RAISES TWENTY THOUSAND POUNDS FOR CHARITY | |
![]() | Street children in the third world and some of the most endangered animals on the planet are set to benefit from generous visitors the Great Central Railway. The award winning Leicestershire heritage line teamed up with two charities to raise money at special gala events.... 26 Oct 2009 GREAT CENTRAL RAILWAY RAISES TWENTY THOUSAND POUNDS FOR CHARITY |
Most Read News (alltime)
Graffiti Workshops in Loughborough and Charnwood | |
|---|---|
![]() | A SERIES of free graffiti workshops could help creative youngsters avoid a brush with the law. Charnwood Community Safety Partnership, of which Charnwood Borough Council is a partner, is staging the six-week programme of graffiti workshops in three neighbourhoods to give 11 to 16-year-olds an alternative means of expression rather than daubing slogans and images on buildings throughout the Borough.... 18 Jul 2008 Graffiti Workshops in Loughborough and Charnwood |
Loughborough MP Announces Free Chess Sets for Schools | |
![]() | Andy Reed MP today announced the giving away of chess sets to schools. The chess sets are available for schools as part of a scheme to provide a quarter of a million chess sets into the school network. Negotiations with manufacturers and distributors means that ten sets and boards can be offered to every school in England. ... 13 Feb 2008 Loughborough MP Announces Free Chess Sets for Schools |
Robot in Loughborough Town Centre | |
![]() | Reports are coming in that Loughborough Town Centre was yesterday infiltrated by a giant robot. The robot which some eye witnesses say they saw in Market Place and Market Street at various times yesterday afternoon stood some 8ft tall, was metallic in colour, had blue glowing eyes and spoke in sound bites.... 27 May 2008 Robot in Loughborough Town Centre |
Mini moto campaign in Loughborough is a crushing success. | |
![]() | 14 motorbikes and mini-motos have been crushed after they were confiscated by police in Loughborough during a crack down on young people who drive dangerously and inconsiderately on roads, parks and public places.... 02 Jul 2008 Mini moto campaign in Loughborough is a crushing success. |
Radical plans to personalise social care in Leicestershire | |
![]() | Radical changes to social care in Leicestershire will be outlined at a meeting next week. The County Council wants to personalise its social care and will update the Cabinet on the plans next Tuesday (29th July).... 22 Jul 2008 Radical plans to personalise social care in Leicestershire |














