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Questionnaire
Posted on 20/02/08
R. Reed

Leicestershire Trading Standards have received a complaint about a questionnaire delivered to householders in the Burbage area. This questionnaire asks the householder to fill out a form & leave it outside the next day, when they would receive chocolates or have the chance to win a car.
The questions include one asking about household income, another asking if they collect valuable coins, stamps etc and over 100 other questions. These questions are probably designed to help subscribing companies to target consumers. However people should be aware that leaving this information available to any passer-by could help thieves to target their victims by just picking up the forms from their doorstep. So people in the Loughborough and Shepshed, the surrounding area of Charnwood and the rest of Leicestershire are asked not to leave information that could be of use to the less reputable characters in our local community.
David Bull, Head of Trading Standards said:
I am sure that this is a genuine marketing method for targeting consumers with offers of goods & services. However, I am concerned that it can be very easily collected on the doorstep by others intent on selecting households for theft, identity fraud and other criminal activities.
Householders who want to reduce unwanted junk mail can register with the Mailing Preference Service by phoning 0845 7034 599, on line at
http://www.mpsonline.org.uk or by writing to :-
FREEPOST 29
Lon20771
London
W1E 0ZT
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