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Barack Obama inspires Loughborough students award-winning artwork

Posted on 28/01/2009

Loughborough University Website

Barack Obama inspires Loughborough student’s award-winning artwork

A striking piece of artwork by Loughborough University Illustration student Simon Yewdall has won a national competition and is now being used in an advertising campaign for the new Ford Fiesta.

In partnership with Ford, The Sunday Times’ Style magazine challenged its readers to create a work of art that represents the essence of ‘here and now’. Hundreds submitted their work, but the judges believed that Simon’s simple yet powerful interpretation of the election of Barack Obama, with its fresh, pop art, Andy Warhol-type feel, captured the spirit of the age.

Simon’s work includes the words ‘Yes We Can’, positioned on a two-coloured background of homemade kaleidoscope patterns made using mirrored triangles.