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Did you love your Liberty Bodice?
Posted on 14/05/2009
Community Services
In 1908 Fred Cox, the Marketing Director of R & W H Symington & Co of Market Harborough invented a new fleecy undergarment for children.
The Liberty Bodice would be loved or hated by successive generations of children until the mid 1960s when it went out of production.
The fleecy bodice, with its cotton tapes and rubber buttons, has become a thing of nostalgia for many thousands of people who grew up with it as part of their childhood.
By the 1930s the Liberty bodice was such a large part of Symington’s production that they built a new series of buildings at the factory, and developed sophisticated marketing and advertising campaigns around it.
This exhibition, which was launched to celebrate the 100th birthday of the Liberty Bodice, includes some of the original garments, advertising artwork and packaging that were all produced by the factory in the 60 years of the Liberty Bodice’s lifetime.
This free exhibition is now on display at the Record Office, Long Street, Wigston Magna and will run until 3 July.
For further details please contact : Jess Jenkins at the Record Office on 0116 257 1080 or email : recordoffice@leics.gov.uk
http://www.leics.gov.uk/recordoffice
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