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Oprah, Luke Skywalker and Maradona - new study investigates how our brains respond to them
Posted on 24/07/2009
University of Leicester
Pictures paint concepts of a thousand words- now, for the first time, scientists studying the brain have worked out how words paint concepts in our minds.
The team, including Professor Rodrigo Quian Quiroga at the Department of Engineering of the University of Leicester in the UK, Professor Itzhak Fried at the University California Los Angeles and Professor Christof Koch at the California Institute of Technology, has published these findings in the journal Current Biology. It is published online on 23 July and in the print issue on 11 August.
The results are important for understanding how perception and memory formation occurs.
Professor Rodrigo Quian Quiroga, head of Bioengineering at the University of Leicester, led the study which concluded that, although processing of visual and auditory information occur along completely separate pathways, the visual and auditory processing routes converge to end up firing the same single neurons.
He said: